HomeMy WebLinkAbout1. PLN-21-00032STAFF REPORT
PLANNING DIVISION
DATE: JUNE 16, 2021
TO: PLANNING COMMISSION
SUBMITTED BY: ALDO E. SCHINDLER, DIRECTOR OF COMMUNITY DEVELOPMENT
REVIEWED BY: CRYSTAL LANDAVAZO, CITY PLANNER
PREPARED BY: IRVING ANAYA, ASSOCIATE PLANNER
SUBJECT: PLN-21-00032 (SPECIFIC PLAN AMENDMENT) – SPECIFIC PLAN
AMENDMENT REVISING SECTION III-A (G) (DEVELOPMENT
STANDARDS- SIGNS) RELATED TO FREESTANDING SIGNS AND
INCORPORATING NEW SIGN STANDARDS FOR ELECTRONIC
MESSAGE SIGNS IN THE SPECIFIC PLAN 90-1 AREA
LOCATION: Florence Avenue/ I-5 Specific Plan (SP 90-1)
ZONING: Florence Avenue/ I-5 Specific Plan (SP 90-1)
REPORT SUMMARY
Bob Barouti (hereinafter “the applicant”) is requesting a Specific Plan Amendment to revise sign
standards, specifically related to freestanding signs and to incorporate new sign standards for
electronic message signs. Based on the analysis contained in this report, staff is recommending
that the Planning Commission adopt the following titled resolution:
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF DOWNEY
RECOMMENDING THAT THE CITY COUNCIL APPROVE A SPECIFIC PLAN
AMENDMENT PLN-21-00032 (SPECIFIC PLAN AMENDMENT), THEREBY, REVISING
SECTION III-A (G) (DEVELOPMENT STANDARDS- SIGNS) RELATED TO
FREESTANDING SIGNS AND INCORPORATING NEW SIGN STANDARDS FOR
ELECTRONIC MESSAGE SIGNS IN THE SPECIFIC PLAN 90-1 AREA.
BACKGROUND
On June 25, 1991, the City adopted the Florence Avenue/I-5 Specific Plan 90-1 with the intent
and purpose to provide a comprehensive set of land uses, development plans, development
regulations, design guidelines, and implementation programs to ensure quality development
consistent with the Land Use Plan and the goals, policies, and objectives of the Downey
General Plan. Importantly, the City of Downey at that time, much like today, was focused to
provide standards that will ensure attractive, high-intensity, revenue-producing commercial
developments as obsolete developments, at that time, were/are recycled.
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Specific Plan Amendment (SP 90-1) – PLN-21-00032
June 16, 2021 – Page 2
The specific plan area is an approximate 39 acres in size and is comprised of 12 parcels. The
area is located in the easternmost portion of the City of Downey bounded by I-605 freeway on
the west, I-5 freeway and the City of Santa Fe Springs on the east and Downey residential
properties to the south. The existing area is improved with a variety of uses such as L.A. Honda
World auto dealer and Downey Honda Service Center, Giant RV, two service stations, and a
multi-tenant commercial building. As mentioned, the area is within Specific Plan 90-1 and has a
General Plan Land Use designation of General Commercial (GC).
On March 16, 2021, the applicant submitted an application for a Specific Plan Amendment
requesting that the existing sign standards in the specific plan document be revised in order to
allow additional freestanding signs within the area since the current text only allows for one (1)
freestanding sign for the entire specific plan area. The applicant is also requesting that the
amendment include new sign standards related to electronic message signs considering that
the applicant intends to install a new electronic freeway-oriented, freestanding sign to advertise
the Specific Plan area. Due to missing information, staff deemed the application incomplete on
April 14, 2021. Upon submittal of revised plans, on May 18, 2021 staff deemed the application
complete for further processing.
The notice of pending public hearing was published in the Downey Patriot and mailed to all
property owners within 500’ of the subject area on June 3, 2021.
DISCUSSION
The Downey Municipal Code states that a Specific Plan may be required for any development
or redevelopment activity proposed on a site ten (10) acres or more in size. As previously stated
in the report, the City established a specific plan for the 39 acre area with a vision to redevelop
and enhance the area. The Specific Plan has been successful in preserving the area for a
vehicle dealerships and supportive commercial activities. At this time, the Specific Plan
amendment is requested to revise the established sign standards so they can be updated to
meet the current needs of the area. The revision will allow a total of two (2) freeway oriented
freestanding signs and also introduce new sign standards to allow for electronic message signs
incorporated into freeway-oriented freestanding signs within the specific plan area.
The applicant is requesting that the City allow an additional freeway-oriented electronic
message freestanding sign at 11111 Florence Avenue (Giant RV) by amending the existing
specific plan. As previously stated in the report, the specific plan currently allows for a maximum
of one (1) freestanding sign that identifies the specific plan area and the vehicle dealerships
within it. The proposed revisions will allow the Specific Plan area to appeal to both freeways
within the vicinity and promote activity within the area. The proposed amendments will allow one
freeway-oriented freestanding sign to be located adjacent to each freeway in the vicinity. This
amendment also proposes to introduce new standards that would incorporate technology that
was not available at the time the Specific Plan was established. The electronic message
standards are incorporated to allow the Specific Plan area to be consistent with similar
dealership signage in the region.
One freeway-oriented freestanding sign was permitted adjacent to I-605, located at 10645
Studebaker Road, currently occupied by Honda World. The proposed amendment would allow a
second freeway-oriented freestanding sign adjacent to I-5, located at 11111 Florence Ave,
currently occupied by Giant RV. These signs will be oriented toward freeway traffic to promote
the Specific Plan area to regional travelers and will have minimal visibility from Florence
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Specific Plan Amendment (SP 90-1) – PLN-21-00032
June 16, 2021 – Page 3
Avenue. The proposed freestanding sign for this location is included as Exhibit C to this report.
There is an existing nonconforming sign on the Giant RV property, adjacent to Florence
Avenue, which is permitted to remain until it is removed.
The attachment to resolution identifies all proposed deletions of the existing specific plan text
using strikethroughs and all proposed new language is identified with red font color
and underlines.
DEVELOPMENT REVIEW COMMITTEE
The project was reviewed by the Development Review Committee (DRC) and comments were
provided to Planning staff. The Public Works Department provided a comment to ensure that all
applicants for freestanding electronic message signs shall coordinate and comply with California
Department of Transportation (Caltrans) sign regulations. Department comments were
incorporated into the sign standards such as brightness of signs and sign animation.
ENVIRONMENTAL ANALYSIS
The proposed project has been reviewed for compliance with the California Environmental
Quality Act (CEQA). Upon completion of this review, it has been determined that this request is
categorically exempt from CEQA, pursuant to Guideline Section No. 15311 (Class 11,
Accessory Structures). Categorical Exemptions are projects, which have been determined not to
have a significant effect on the environment and have been exempted from the requirements of
CEQA. Class 11 consists of projects that involve replacement of minor structures accessory to
(appurtenant to) existing commercial including on-premise signs.
FINDINGS
Pursuant to the requirements of Downey Municipal Code Section 9836.10 (Specific Plan -
Findings), staff recommends that the Planning Commission make the following findings to
recommend the overall request:
1. The proposed location of the development and proposed conditions under which
it will be operated or maintained is consistent with the goals and polices
embodied in the General Plan and other applicable plans and policies adopted by
the Council.
The subject area is bounded by two freeways along the east and west, with over 650
feet of frontage along the Santa Ana I-5 freeway at grade. The wide frontage opens up
opportunities for visibility to advertise existing commercial uses within the subject area.
The proposed text amendment will include new standards to allow an additional
freestanding sign once the amendment is adopted. Additionally, the proposed sign
standards for electronic message signs will provide new standards for newer sign
technology similar to those found in other cities in the region. Approval and adoption of
this specific plan amendment will comply with goals found in Chapter 8 of the city’s
General Plan particularly Goal 8.1 which calls to promote quality design for new,
expanded, and remodeled construction. Policy 8.1.1 also calls for architectural design of
the highest quality and promote good quality sign design (Program 8.1.1.8). Staff
believes that the new sign standards will enhance and promote better sign quality by
PC Agenda Page 3
Specific Plan Amendment (SP 90-1) – PLN-21-00032
June 16, 2021 – Page 4
introducing new sign technology while also requiring that all new freestanding signs be
compatible with existing and/or future development located on their subject site.
2. The proposed development is in accordance with the purposes and objectives of
this article and the zone in which the site is located.
The proposed sign standard amendments will update the plan to reflect newer
technology and industry standards but, will continue to be in accordance with the
purposes and objectives of the DMC and zone in which the site is located in known as
Specific Plan 90-1. More specifically, maintaining a specific number of allowable
freestanding signs and requiring appropriate buffers from each sign will help ensure
conformance and prevent visual “pollution”. The new sign standards will continue to
provide regulations that unify and coordinate future development through compatible
development and complementary site planning and building as expressed in the specific
plan. In addition, language in the specific plan on page II-7 states that due to minimal
visibility of the specific plan area from the freeways, it was anticipated that a large sign
on Site 1 (11111 Florence Avenue – Giant RV) is needed in order to attract customers to
the area. Staff believes that the new sign standards will achieve the abovementioned.
3. The development will not be detrimental to the public health, safety, or welfare of
persons residing or working in or adjacent to such a development, nor detrimental
to properties or improvements in the vicinity or the general welfare of the City.
The proposed revisions include regulations that will help protect the public and
surrounding environment. The new standards will include common sign regulations such
as maximum height, size, setbacks, spacing, and design standards. Additionally, the
introduction of electronic message signs after adoption of the Specific Plan left a void in
regulation of signage within this area, the specific standards proposed are required in
order to prevent potential impacts caused by the lighting from the display monitor on
drivers and surrounding properties. As such, standards have been included to address
brightness, light and glare, and to regulate display messages. All standards can be
found as an attachment to the proposed resolution. The revised text and new standards
will provide appropriate regulations for all existing and future sign installations.
4. The Specific Plan and resulting development will be consistent with the
provisions of Article 8 of Chapter 3 of the California Government Code,
commencing with Section 65450 as may be subsequently amended by the State.
Based on the requested sign standards amendment, the specific plan continues to be
consistent with the provisions of Article 8 of Chapter 3 of the California Government
Code. More specifically, as stated in Finding No. 1, the sign standards will continue to
comply with the goals and policies of the city’s General Plan by promoting quality design
for new, expanded, and remodeled construction, calling for architectural design of the
highest quality and promoting good quality sign design. The remaining text within
Specific Plan 90-1 will remain as is, which has complied with the city’s General Plan
since its adoption in 1991.
PC Agenda Page 4
Specific Plan Amendment (SP 90-1) – PLN-21-00032
June 16, 2021 – Page 5
CORRESPONDENCE
As of the date that this report was printed, staff has not received any correspondence regarding
this matter.
CONCLUSION
Based on the analysis contained in this report, staff recommends that the Planning Commission
adopt the resolution recommending approval of the Specific Plan Amendment (PLN-21-00032)
to the City Council.
EXHIBITS
A. Aerial Photograph, Location Map & Zoning Map
B. Draft Resolution and Attachment (text revisions)
C. Proposed Freeway Oriented Freestanding Sign on 11111 Florence Avenue
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Specific Plan Amendment (SP 90-1) – PLN-21-00032
June 16, 2021 – Page 6
Exhibit ‘A’ – Maps
AERIAL PHOTOGRAPH
Subject Area
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Specific Plan Amendment (SP 90-1) – PLN-21-00032
June 16, 2021 – Page 7
LOCATION MAP
PC Agenda Page 7
Specific Plan Amendment (SP 90-1) – PLN-21-00032
June 16, 2021 – Page 8
ZONING MAP
Subject Area
PC Agenda Page 8
RESOLUTION NO. 21-____
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF DOWNEY
RECOMMENDING THAT THE CITY COUNCIL APPROVE A SPECIFIC PLAN
AMENDMENT PLN-21-00032 (SPECIFIC PLAN AMENDMENT), THEREBY,
REVISING SECTION III-A (G) (DEVELOPMENT STANDARDS- SIGNS) RELATED TO
FREESTANDING SIGNS AND INCORPORATING NEW SIGN STANDARDS FOR
ELECTRONIC MESSAGE SIGNS IN THE SPECIFIC PLAN 90-1 AREA.
THE PLANNING COMMISSION OF THE CITY OF DOWNEY DOES RESOLVE AS FOLLOWS:
SECTION 1. The Planning Commission of the City of Downey does hereby find,
determine and declare that:
A. On June 25, 1991, the City Council adopted Specific Plan 90-1 (SP 90-1) to guide
high-intensity commercial development of approximately 39 acres at the interchange
of the I-5 and I-605 freeways; and,
B. On March 16, 2021, an application was filed by Bob Barouti (hereinafter referred to
as the “the applicant”) requesting a Specific Plan Amendment to revise sign
standards, specifically related to freestanding signs and to incorporate new sign
standards for electronic message signs; and,
C. Staff deemed the application incomplete due to missing information on April 14,
2021. The applicant resubmitted additional information and staff deemed the
application complete for further processing on May 18, 2021; and
D. On June 3, 2021, notice of the pending public hearing was sent to all property
owners within 500 feet of the subject area and the notice was published in the
Downey Patriot; and,
E. The Planning Commission held a duly noticed public hearing on June 16, 2021, and
after fully considering all oral and written testimony and facts and opinions offered at
the aforesaid public hearing, adopted this resolution.
SECTION 2. The Planning Commission further finds, determines and declares the
requested Specific Plan Amendment is exempt from review under the California Environmental
Quality Act, Public Resources Code § 21000 et seq. (“CEQA”) and the State CEQA Guidelines,
14 C.C.R. § 15000 et seq. The amendment would not have the potential to cause significant
effects on the environment. It is therefore categorically exempt from further CEQA review under
CEQA Guidelines Sections 15311 (Class 11, Accessory Structures).
SECTION 3. Having considered all of the oral and written evidence presented to it at
said public hearing, the Planning Commission further finds, determines and declares that:
A. The proposed location of the development and proposed conditions under which it
will be operated or maintained is consistent with the goals and polices embodied in
the General Plan and other applicable plans and policies adopted by the Council.
The subject area is bounded by two freeways along the east and west, with over 650
feet of frontage along the Santa Ana I-5 freeway at grade. The wide frontage opens
up opportunities for visibility to advertise existing commercial uses within the subject
PC Agenda Page 9
Resolution No. 21-_______
Downey Planning Commission
Specific Plan Amendment (SP 90-1) - PLN-21-00032
June 16, 2021 - Page 2
area. The proposed text amendment will include new standards to allow additional
freestanding signs with the addition of bringing existing legal nonconforming signage
into compliance once the amendment is adopted. Additionally, the proposed sign
standards for electronic message signs will provide new standards for newer sign
technology similar to those found in other cities in the region. Approval and adoption
of this specific plan amendment will comply with goals found in Chapter 8 of the city’s
General Plan particularly Goal 8.1 which calls to promote quality design for new,
expanded, and remodeled construction. Policy 8.1.1 also calls for architectural
design of the highest quality and promote good quality sign design (Program
8.1.1.8). The new sign standards will enhance and promote better sign quality by
introducing new sign technology while also requiring that all new freestanding signs
be compatible with existing and/or future development located on their subject site.
B. The proposed development is in accordance with the purposes and objectives of this
article and the zone in which the site is located. The proposed sign standard
amendments will update the plan to reflect newer technology and industry standards
but, will continue to be in accordance with the purposes and objectives of the DMC
and zone in which the site is located in known as Specific Plan 90-1. More
specifically, maintaining a specific number of allowable freestanding signs and
requiring appropriate buffers from each sign will help ensure conformance and
prevent visual “pollution”. The new sign standards will continue to provide regulations
that unify and coordinate future development through compatible development and
complementary site planning and building as expressed in the specific plan. In
addition, language in the specific plan on page II-7 states that due to minimal
visibility of the specific plan area from the freeways, it was anticipated that a large
sign on Site 1 (11111 Florence Avenue – Giant RV) is needed in order to attract
customers to the area. Staff believes that the new sign standards will achieve the
abovementioned.
C. The development will not be detrimental to the public health, safety, or welfare of
persons residing or working in or adjacent to such a development, nor detrimental to
properties or improvements in the vicinity or the general welfare of the City. The
proposed revisions include regulations that will help protect the public and
surrounding environment. The new standards will include common sign regulations
such as maximum height, size, setbacks, spacing, and design standards.
Additionally, the introduction of electronic message signs after adoption of the
Specific Plan left a void in regulation of signage within this area; the specific
standards proposed are required in order to prevent potential impacts caused by the
lighting from the display monitor on drivers and surrounding properties. As such,
standards have been included to address brightness, light and glare, and to regulate
display messages. All standards can be found as an attachment to the resolution.
The revised text and new standards provide will sufficient regulations for all existing
and future sign installations.
D. The Specific Plan and resulting development will be consistent with the provisions of
Article 8 of Chapter 3 of the California Government Code, commencing with Section
65450 as may be subsequently amended by the State. Based on the requested sign
standards amendment, the specific plan continues to be consistent with the
provisions of Article 8 of Chapter 3 of the California Government Code. More
specifically, as stated in Finding No. 1, the sign standards will continue to comply
with the goals and policies of the city’s General Plan by promoting quality design for
PC Agenda Page 10
Resolution No. 21-_______
Downey Planning Commission
Specific Plan Amendment (SP 90-1) - PLN-21-00032
June 16, 2021 - Page 3
new, expanded, and remodeled construction, calling for architectural design of the
highest quality and promoting good quality sign design. The remaining text within
Specific Plan 90-1 will remain as is, which has complied with the city’s General Plan
since its adoption in 1991.
SECTION 4. Based upon the findings set forth in Sections 1 through 3 of this
Resolution, the Planning Commission of the City of Downey hereby recommends that the City
Council revise the regulations in section III-A (G) of Specific Plan 90-1 as presented in the
attachment to the Resolution. New text is identified with an underline and red font color and
deleted text is shown with a strikethrough;
SECTION 5. The Secretary shall certify the adoption of this Resolution.
PASSED, APPROVED AND ADOPTED this 16th day of June 2021.
Miguel Duarte, Chairman
Planning Commission
I HEREBY CERTIFY that the foregoing is a true copy of a Resolution adopted by the Planning
Commission of the City of Downey at a regular meeting thereof, held on the 16th day of June,
2021, by the following vote, to wit:
AYES: COMMISSIONERS:
NOES: COMMISSIONERS:
ABSENT: COMMISSIONERS:
ABSTAIN: COMMISSIONERS:
Mary Cavanagh, Secretary
Planning Commission
PC Agenda Page 11
Resolution No. 21-_______
Downey Planning Commission
Specific Plan Amendment (SP 90-1) - PLN-21-00032
June 16, 2021 - Page 4
Attachment A
3. Freestanding Signs
One Two (2) freeway oriented freestanding signs will identify the specific plan areas and
the primary vehicle dealerships within it the specific plan area. This These signs shall maximize
visibility from the freeways, but shall in no case be higher than eighty (80) feet 105 feet or as
noted in Table A under Section 9 Electronic Message Signs. A possible location for this sign is
that used by the existing freestanding sign on Site 1. An alternative site, however, may be
determined by the City Planning Commission.
9. Electronic Message Signs
A. Electronic message signs (abbreviated EMS) are permitted subject to the following
standards. Any exception to these standards shall require application for a Variance
under the provisions of Section 9826 (Variance) of the Downey Municipal Code.
B. Same Site as Principal Use. An electronic message sign shall be located on the same
parcel as the principal land use of the business for which the sign is established. The
sign shall not be located on a site containing only a land use or uses secondary to the
primary operation of the business. For example, an electronic message sign shall not be
located on a lot or parcel used for automobile storage by an automobile dealership
whose primary sales operations are on a different site; nor shall an electronic message
center sign be located on a lot or parcel used for parking for an institution if said
institution is on a different parcel.
C. Sites Permitted. EMS shall only be allowed on Sites 1 and 12.
D. Street types permitted. EMS shall be allowed only on a street or highway classified as
a Major Arterial, Regional Corridor, or Freeway.
E. Number. One (1) freestanding EMS shall be allowed on Sites 1 and 12 along the
frontage closest to the freeway.
F. Location.
i. Upon subject site. Lots adjoining freeway right-of-way may locate an EMS on
the property line adjoining such right-of-way.
ii. Distance from residential. All EMS shall have a minimum separation of one
hundred feet (100') from a residential district.
G. Spacing.
i. Between EMS and freestanding/monument signs. The minimum distance
required between a freestanding/monument sign and an electronic message sign
shall be one hundred feet (100').
ii. Between EMS on different properties. No EMS shall be located less than three
hundred feet (300') from another EMCS on a different property or site.
PC Agenda Page 12
Resolution No. 21-_______
Downey Planning Commission
Specific Plan Amendment (SP 90-1) - PLN-21-00032
June 16, 2021 - Page 5
iii. Freeway-oriented EMS. A radius of six hundred sixty feet (660') shall be
required between all freeway-oriented electronic message signs. For freeway-
oriented EMS, and EMS located adjacent to other State highways, if the
requirements of the California Department of Transportation (Caltrans) are more
restrictive, those requirements shall control.
H. Sign form. An EMS may only take the form or style of a two-faced freestanding sign.
Other forms are prohibited.
I. Design Standards. The following design standards shall apply to all electronic message
signs:
i. Bare metal structural supports are prohibited, and shall have an architectural
covering instead.
ii. A freestanding EMCS shall have an architectural base and support(s) totaling at
least half the width of the sign face.
iii. Use of flat, translucent plastic or acrylic sign faces for the fixed/permanent copy
shall be prohibited. Channel letters are preferred, and push-through-type faces
may be used on cabinets.
iv. High-quality materials shall be used in the sign overall. Use of metal
backgrounds and cabinets is strongly encouraged.
v. The overall design, form, and structure of the EMS shall be architecturally
interesting and creative, and shall be harmonious with itself and the surrounding
land uses. The design should complement the building(s) of the site for which it is
emplaced, and, where appropriate, bear a strong architectural relationship to
those buildings.
J. Height, area, projection, and clearance requirements.
i. Height and area. The height of a freestanding EMS shall not exceed the limits
set forth in Table A in this section.
ii. Projection and clearance. No portion of an electronic message center sign shall
project into any right-of-way and the vertical clearance from grade to the lowest
point of the sign shall be a minimum of eight feet (8’) for pedestrian use and
twenty feet (20’) for vehicular use.
Table A
Sites
Standards
Maximum Sign Area
(sq. ft.)
Maximum Sign Area
Dimensions (ft.)
Maximum Height
(ft.)
Site 1 Total EMS and
channel letters:
18 height / 34 width 40
PC Agenda Page 13
Resolution No. 21-_______
Downey Planning Commission
Specific Plan Amendment (SP 90-1) - PLN-21-00032
June 16, 2021 - Page 6
560 each face
Site 12
Total EMS and
channel letters:
778 each face
22.6 height / 34.4 width 104
K. Brightness, display, copy, and message requirements. The following requirements
establish the standards for the display face and copy and messages to be displayed on
an electronic message center sign:
i. Brightness. The following brightness standards and limitations shall apply:
a) Dawn to dusk: unlimited;
b) Dusk to dawn: the display surface shall not produce luminance in excess
of 0.3 foot-candles above ambient light conditions, or the level
recommended by the Illuminating Engineering Society of North America
(IESNA) for the specific size and location of the sign, whichever is less;
c) The display brightness shall be controlled by a photocell or light sensor
that adjusts the brightness to the required dusk-to-dawn level based on
ambient light conditions without the need for human input. Use of other
brightness adjustment methods, such as timer- or calendar-based
systems, shall only be used as a backup system;
d) The display shall be factory-certified as capable of complying with the
above brightness standards. Such certification shall be provided to the
satisfaction of the Director of Development Services; and
e) The sign owner shall provide to the City, upon request, certification by an
independent contractor that the brightness levels of the sign are in
compliance with the requirements of this section.
ii. Display message. The following standards and limitations shall apply to the
message shown on the display surface:
a) The message shown on the EMS display shall not flash, shimmer, glitter,
or give the appearance of flashing, shimmering, or glittering.
b) The EMS display shall have no message or illumination which moves, or
is in continuous motion, or which appears to be in continuous motion.
Display of full-motion video and video-like sequences is prohibited.
c) The display message shall not change at a rate faster than one (1)
message every eight (8) seconds.
d) There shall be a direct change from each message to the next, with no
transition effect, and no blank or dark interval in between, to avoid a
flashing or blinking effect.
e) The intensity of illumination shall not change, except as required to
comply with the dusk-to-dawn brightness standards.
f) All messages shall be limited to on-site advertising of goods or services,
or noncommercial messages (i.e., time, temperature, or public service
announcements). All off-site advertising messages are prohibited this
PC Agenda Page 14
Resolution No. 21-_______
Downey Planning Commission
Specific Plan Amendment (SP 90-1) - PLN-21-00032
June 16, 2021 - Page 7
includes messages by or for sponsors, patrons, brands, and other similar
off-site parties or entities.
L. Fixed Copy. Fixed/permanent sign copy on each face of an electronic message sign
shall be limited to the identification of the business and City of Downey name and logo.
The fixed/permanent sign copy shall not flash, shimmer, glitter, or give the appearance
of flashing, shimmering, or glittering, and shall be included in the overall sign area as
indicated on Table A.
M. Light and glare intrusion prevention. All electronic message signs shall be adequately
shielded and properly oriented and aimed so as to prevent the intrusion of light and glare
upon residential land uses, including those in mixed-use zones.
PC Agenda Page 15
Applicant:
Giant RV
9150 Benson Avenue
Montclair, CA 91763
909-981-0444
Exhibit Preparer:
Electra-Vision Advertising Corp.
1749 W 13th Street
Upland, CA 91786
909-626-0705
Site Address:
11111 Florence Avenue
Downey, CA 90241
Assessor’s Number:
8019-033-025
CITY OF DOWNEY
SHEET 1 OF 4
SPECIFIC PLAN 90-1
SITE 1/SIGN ADMENTMENT
11111 FLORENCE AVENUE
DOWNEY, CA 90241
SCALE: AS DIMENSIONED
DATE: 02/22/21
REV DATE:04/18/21
Electra-Vision Advertising
C O R P O R A T I O N
Lic.#747955
731 W. 11th Street Claremont, CA 91711
Office:909-626-0705 Web: EVASIGNS.COM
CITY OF DOWNEY
SHEET 1 OF 2
GIANT RV
PROPOSED FREEWAY SIGN
11111 FLORENCE AVENUE
DOWNEY, CA 90241
SCALE: AS DIMENSIONED
DATE: 08/06/19
REV DATE:
Electra-Vision Advertising
C O R P O R A T I O N
Lic.#747955
731 W. 11th Street Claremont, CA 91711
Office:909-626-0705 Web: EVASIGNS.COM
PROPOSED FREESTANDING SIGN
13’-1” high by 34'-1"
VICINITY MAP
SPECIFIC PLAN 90-1
AERIAL MAP
395’
R - Zon
e
PC Agenda Page 16
VICINITY MAP
CITY OF DOWNEY
SHEET 2 OF 4
Electra-Vision Advertising
C O R P O R A T I O N
Lic.#747955
731 W. 11th Street Claremont, CA 91711
Office:909-626-0705 Web: EVASIGNS.COM
FLORENCE AVENUE
Existing 77’ High Sign
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A
SPECIFIC PLAN 90-1
SITE 1/SIGN ADMENTMENT
11111 FLORENCE AVENUE
DOWNEY, CA 90241
13’-1” high by 34'-1"
SCALE: AS DIMENSIONED
DATE: 02/22/21
REV DATE:04/18/21 PC Agenda Page 17
Electra-Vision Advertising
C O R P O R A T I O N
Lic.#747955
731 W. 11th Street Claremont, CA 91711
Office:909-626-0705 Web: EVASIGNS.COM
CITY OF DOWNEY
SHEET 3 OF 4
SPECIFIC PLAN 90-1
SITE 1/SIGN ADMENTMENT
11111 FLORENCE AVENUE
DOWNEY, CA 90241AI-5 FREEWAY FREESTANDING SIGN
B B B B
B B
B
B B B
B
B
B
B
D
D
D D
E
E E E
C C
C
C
F F
AA
AA AAAA
EMC full color LED display
and shall be equipped with
automatic controls to allow
for adjustment of brightness
based upon ambient lighting
conditions.
(2) SETS REQUIRED
442 S.F./Set
41'-2"
1'-0"
Offset
1'-0"
Offset
TOP VIEW
FREEWAY END VIEW
Illuminated
"City of Downey"
Channel
Letters &
Logo.
Illuminated
"GIANT RV"
Channel Letters.
EMC
cabinet
angled
7.5º toward
Freeway
Perforated
Metal Venting
Enclosure.
END VIEW
R/W
R/W
16'-1"
13'-0"
13
'
-
0
"
40
'
-
0
"
O
.
A
.
H
.
22
'
-
0
"
3'
-
9
"
5'
-
0
"
54
"
89.5"
10
7
.
2
5
"
404.75"
53
.
2
5
"
3'-1"
34'-0" EMC CAB.
25'-6"
34'-0" EMC CAB.
34'-0" EMC CA
B
.
13’-1” high by 34'-1"
8"
11
.
7
5
"
24
"
54"
5"5"
53.25"54"53.25"
11"
FREEWAY
FREEWAY
7.5º
11'-7.19"
4"4"4"4"
107.25"107.25"
(2) SETS REQUIRED
96 S.F./Set
(2) SETS REQUIRED
23 S.F./Set
LEGEND KEY/NOTES
B
D
E
C
F
AA letters to be 5" deep fabricated aluminum with
standard pre-finish black enamel finish. Faces
to be 2793 Red plex. Trim cap face retainers
to be 1" standard black. Electric to be Red L.E.D.
internal lighting system. Attach copy flush to metal
pole cover background with self-tapping screws,
4 - 6 per letter. Connect to low-voltage power
supply inside cabinet area. Provide power dis-
connect switch at sign location. (2) Sets Re-
quired. 96 S.F./Set
Paint, tex-coated, sheet metal skin, square
tube frame, color - Beige, color to match build-
ing colors.
Venting metal screen mesh (4x8x16G) 1/2 ex-
panded, metal semi-gloss Black color.
EMC full color 16mm Daktronics LED display
or equivilant and shall be equipped with auto-
matic controls to allow for adjustment of bright-
ness based upon ambient lighting conditions.
(2) Sets Required. 442 S.F./Set
Logo & letters to be 4" deep fabricated aluminum
with standard pre-finish black enamel finish. Faces
to be white plex with applied vinyl overlay data.
Trim cap face retainers to be 3/4" standard black.
Electric to be white L.E.D. internal lighting system.
attach copy flush to metal pole cover background
with self-tapping screws, 3 - 4 per letter / logo.
Connect to low-voltage power supply inside pole
cover area. Provide power disconnect switch at
sign location.(2) Sets Required. 23 S.F./Set
Paint, tex-coated, sheet metal skin, square
tube frame, color - Tan, color to match build-
ing colors.
SCALE: AS DIMENSIONED
DATE: 02/22/21
REV DATE:04/18/21 PC Agenda Page 18
I-5 FREEWAY FREESTANDING SIGN
SUPERIMPOSED
13’-1” high by 34'-1"
Electra-Vision Advertising
C O R P O R A T I O N
Lic.#747955
731 W. 11th Street Claremont, CA 91711
Office:909-626-0705 Web: EVASIGNS.COM
CITY OF DOWNEY
SHEET 4 OF 4
SPECIFIC PLAN 90-1
SITE 1/SIGN ADMENTMENT
11111 FLORENCE AVENUE
DOWNEY, CA 90241
SCALE: AS DIMENSIONED
DATE: 02/22/21
REV DATE:04/18/21 PC Agenda Page 19