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HomeMy WebLinkAbout14. Waive Admission to the CMSC on Saturday, January 25, 2020 for SoCal Museums Free Day1 +® APPROVEDMI TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIt 4- , FROM: OFFICE OF BY: BENJAMIN DICKOW,•MEMORIAL SPACE CENTER EXECUTIVE DIRECTOR That ` •- That the City Council waive admission fees to the Columbia Memorial Space Center for all guests during operating hours on Saturday, January 25, 2020 for its participation in SoCal Museums Free Day. The mission of the Columbia Memorial Space Center (CMSC) is "to ignite a community of creative and critical thinkers." Making access to the Space Center as easy as possible to all the members of the community helps to fulfill that mission and strengthens the bond between community members and the programs of the Center. Free admission also encourages the Space Center to become a destination for community members and exposes a variety of guests of different backgrounds and ages to the sciences. SoCal Museums is an organization whose mission is to foster dialogue between museums in order to learn from one another and increase visitation and awareness of the museums in Southern California as well as provide collaborative opportunities between museums. Participation in the event will expose the CMSC to a wider audience by being part of the SoCal Museum organization and participating in its Free Day in January. In order to make the Space Center as accessible as possible to new or returning members of the community during the event and to introduce as many people as possible to the exhibits and programs of the Center, staff is recommending that the City Council approve the waiving of admission fees to the CMSC on January 25, 2020, during the hours of operation 10am-5pm. Public Engagement Quality of Life FREE ADMISSION TO THE COLUMBIA MEMORIAL SPACE CENTER ON SATURDAY, JANUARY 25, 2020 FOR SOCAL MUSEUMS FREE DAY JANUARY 14, 2020 PAGE#2 The General Fund may be slightly impacted due to the free admission to the Columbia Memorial Space Center being offered to all guests, resulting in a possible loss of less than $500 (assuming a high attendance day), however, the loss of admission fees will be partially off -set by increased marketing opportunities and any extra ancillary incom(; from gift store sales or other items due to the expected increased attendance. ATTACHMENTS WISTIM 0