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Home My WebLink About10. Approve Agrmt with 1-2-1 Marketing for Rio Hondo GCIl 111 INU. FROM: OFFICE OF THE CITY MANAGER BY: PAMELA J. PASSOW, DIRECTOR OF PARKS & RECREATIOK DATE' JUNE 26, 2018 SUBJECT: RIO HONDO GOLF CLUB MARKETING AGREEMENT -a �e �9�6 � That the City Council authorize the City Manager to execute an agreement with 1-2-1 lyJarke—firig for promotion services for the Rio Hondo Golf Club. BACKGROUND The Rio Hondo golf course is an historic and picturesque 18 -hole regulation layout that dates back originally to 1929. The design of the course features tree -lined holes and several lakes and other water features that are very appealing to golfers. The golf industry is very competitive, especially in Los Angeles County. It is therefore imperative that Rio Hondo Golf Club is marketed well to the region in order to continually attract new golfers. The City had been using the Los Angeles Times for marketing for the past few years at a cost of $3,000 per month, which included a higher online presence with search engines and social media, as well as advertisements in their Golf Living Magazine. While it was successful in the beginning of bringing a higher profile to the Rio Hondo Golf Club, its success started to wane the last year, One of the Los Angeles Times subsidiaries Golf Living Magazine was no longel going to be published, which created an opportunity to review the status of the marketing campaign. After reviewing current marketing companies, it was determined that there could be some positive changes in the marketing strategy. Instead of working with broad based mark- •- - -• determined it would be better to have a company that understands the golf industry. Marketing works with golf courses exclusively and truly understands how to best market the Rio Hondo Golf Club. They will be tasked with online marketing through social media and search engines, In addition to the 1-2-1 Marketing plan, there will be additional budgeted money advertising locally and in our operating region to create a more robust 360 approach to new and current golfers at Rio Hondo Golf Club. FISCALIMPACT The monthly cost for 1-2-1 Marketing is $600. The annual amount of $7,200 and is in account #52-4410-0310 for the FY! 8-19 budget. 0 This Service Agreement is entered into on 07/01/2018 between RW2 Marketing & Design, Inc., a Texas corporation DBA 1-2-1 Marketing (from now on referred to as '11-2-11") located at 101 S New York Ave #201, Winter Park, Florida 32789, and City of Downey, a California municipal corporation and charter city, by and on behalf of the Rio Hondo Golf Center (referred to as "Client"). WHEREAS, 1-2-1 will provide Client with Digital Marketing Services as described in this contract. 1-2-1 will use specific keywords and/or phrases to improve the search engine ranking of, and/or position the contents of the Client's website, wwwrighondo , Ic f 1. Fees. All fees are in US Dollars (USD). The Total Fee for the DIGITAL MARKETING services to be provided pursuant to paragraph 2 is $600.00 per Month. The first month's fee must be paid in full prior to the start of campaign. Fees DO NOT INCLUDE any necessary funding for "Ad Spend" (example: funding to Google for display ads). 1-2-1 will recommend minimum monthly AdSpend amounts; however, the Client will always determine the actual amount. Client will need to provide a credit card for funding their AdSpend account as required by Google or other 31 Party services. a) Payment I Billing Options. Client must choose one of the following 3 options Please Initial One): i) _ Monthly payments via Credit Card, Check, or ACH Wire Transfer. (Due 1" day of the Month) u aftwe r 1y Payr pent by C In e cl, or AC H Wire Transfer (Email invoice 1/1, A 1*1, 7/1 &10/1) iii) Annual Payment by Check or ACH Wire Transfer (Email Invoice 7/1) via email. All fees will be prorated to the next billing cycle if needed, and invoices must be paid by Client within 30 days unless otherwise agreed 1•. -� - - .................. I Nil WA Lo I I A ''I U, 1 .111"1111 1-2-11's DIGITAL MARKETING Services will include (but are not limited to): • Researching keywords and phrases to select appropriate, relevant search terms (up to 100 phrases). • Obtaining "back links" from other related websites and directories in order to generate link popularity and traffic. • Editing and/or optimization of text for various htmi tags, Meta data, page titles, and page text as necessary. • Analysis and recommendations on optimal website structure, navigation, code, etc. for best Search Engine Optimization purposes. • Recommend, as required, additional web pages or content for the purpose of "catching" keyword/phrase searches. • Create traffic and ranking reports for ±ortdortc.crrra and any associated pages showing rankings in the major search engines. • Tracking of the phone calls generated via pay -per -click advertisements and SEO traffic • Setup and manage all pay -per -click campaigns (such as Google AdWords, Facebook, Remarketing, etc.) • Design advertisement banners to be used for pay -per -click advertisements 3. Client Obligations. For the purposes of receiving professional DIGITAL MARKETING services, Client agrees to ".07no IT-WOMM, .. 0 - #11 - 90EMO�l - 1�-� I J! III III I Jill SEME��M ZEM^ • • : •. I R. = SCT- iffilml 0 Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other 0 . . I -- , ii 0 a a •... M11 zv�� 8•. search term. I I I I 19FRIEW, -1-0 0 . A- 11110 111111111MIN'T so -2 - Wzmm�� 111M!J111 0?0111 0 Linking to "bad neighborhoods" or getting links from "link farms" can seriously damage all DIGITAL MARKETING efforts� 1-2-1 does I• -:r 1, 0 1 Ilr.i I WE I I I I I 1 1!! 1!! 1! 1! 1•111 EMEMM..•... r,-... , I � 0 .•- . 1, III I I � I � 1 11 � I � p I inp� I III I I I � 1 11111 � I I I plilip I! I pi I �I I III a 411 a- gat owner(s) to use each of the elements, and will hold harmless, protect, and defend 1-2-1 and its subcontractors from any liability or suit arising from the use of such elements, I 1 171511 11111111111111111111 1 i 2 •- �-, I �s - I M WIN l�; Z � gpgniiiiljp!1�1111 I IMI 11. No Other Warranties. To the maximum extent permitted by applicable law, 1-2-1 disclaims all other warranties, 12. No Liability for Consequential Damages. To the maximum extent permitted by applicable law, in no event shall zcf.:. a r'". 15. Privacy Policy. 1-2-1 shall at no time use, share, or disclose any "Information" belonging to Client. "Information" is MMMMZ-• • - 16. Entire Agreement. This Service Agreement shall constitute the entire understan ingo t eparteswt respectis I ! I I I I I I ! I I I I I I I I I ii : ii I I I I I I I I I I I I I I !!! � 1 1 - . 0 - - - . M 1. -Mr-Al"Mr-MTSM 11111�pjpjii laws of the State of California, 19. Attorneys' Fees. In any action for breach of this Service Agreement, the prevailing party shall be entitled to its 20. Indemnity. Except with respect to claims arising from a Party's separate negligence or willful acts, which shall remain . . . . . . . . . . . . . . . . . . . . ....... .... .......... zmcz� 21. Insurance. Each Party shall purchase and maintain throughout the term of this Agreement insurance or indemnity IIIIIIII111 lllijllllp�� 11111 1 1111111!1111111 gr ill�ililill!llllli!l�il!!Illll!I IF Jill III I Al 151 N Maitland Ave #948193 Maitland, IFIL 32751 0 - a ByBy: Ryan Wood, President, 1-2-1 Marketing, Inc. Gilbert A. Livas, City Manager City Clerk APPROVED AS TO FORK y Attorney