HomeMy WebLinkAbout08. Waive Admission to the CMSC for Socal Museums Free Dayitem rio.
APPROVED BY
TO: MAYOR ASHTON AND MEMBERS OF THE CITYCIL CITY MANAGER
FROM: I THE CITY MANAGER
Gilbert . Livs, City Manager
DATE: January 9, 2017
SUBJECT: FREE ADMISSIONT THE COLUMBIAMEMORIAL SPACE CENTER
, JANUARY 27T" FOR SOCAL MUSEUMS FREE DAY
RECOMMENDATION
That the City Council waive admission fees to the Columbia Memorial Space Center for all
guests during operating hours on Saturday, January 27th for its participation in SoCal Museums
Free Day which is also the day in which GMSC is holding its Astronaut Commemoration event.
DISCUSSION
The mission of the Columbia Memorial Space Center (CMSC) is "to ignite a community of
creative and critical thinkers." Making access to the Space Center as easy as possible to all the
members of the community helps to fulfill that mission and strengthens the bond between
community members and the programs of the Center. Free admission also encourages the
Space Center to become a destination for community members and exposes a variety of guests
of different backgrounds and ages to the sciences. SoCal Museums is an organization whose
mission is to foster dialogue between museums in order to learn from one another and increase
visitation and awareness of the museums in Southern California as well as provide collaborative
opportunities between museums. Participation in the event will expose the CMSC to a wider
audience by being part of the SoCal Museum organization and participating in its Free Day in
January.
In order to make the Space Center as accessible as possible to new or returning members of
the community during the event and to introduce as many people as possible to the exhibits and
programs of the Center, staff is recommending that the City Council approve the waiving of
admission fees to the CMSC on January 27th, during the hours of operation 10am-5pm.
FISCAL IMPACT
The General Fund may be slightly impacted due to the free admission to the Columbia Memorial
Space Center being offered to all guests, resulting in a possible loss of less than $500
(assuming a high attendance day), however, the loss of admission fees will be partially off -set
by increased marketing opportunities and any extra ancillary income from gift store sales or
other items due to the expected increased attendance.
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